He says as much each time to the cashier…he jokes about how he hasn’t had a full head of hair since the early 80’s and that no person under 50 would wear the kind of bifocals like the ones he wears around his neck with a cord so he won’t lose them. It makes for fun checkout line banter with most clerks and only gets a shut down response every once in a while. The funny thing is that despite the glaringly obvious fact that my Dad is old enough to buy beer, the same cashiers at the same grocery store ask to see his ID and verify his age. EVERY. SINGLE. TIME. It’s not just for show either. I’ve seen him denied his age old rite to buy beer because he left his license at home.
The same thing happens sometimes in our local chapters of BNI. Quality professionals thirsty for new business show up week after week asking for referrals but never show an I.D.
This has become clearer to me over the years as the result of an exercise I do at every single BNI chapter I visit. When it’s time for the weekly presentations where members and guests get an opportunity to tell us about one of their products or services and tell us about who are good customers for us to refer to them, I pull a pen out of my coat pocket to take notes. My goal is to write down who each member wants to be referred to so when I leave the meeting that day, I can sit down in my car and make phone calls or send a message to quickly follow up and start creating opportunities they’re looking for.
- Small Businesses. Picking an industry of the types of small businesses you want is infinitely more helpful. Ideally highlight one specific company.
- Somebody/Anybody/Everybody. If you truly serve everybody, then you must not need any new business. Seriously though, it’s great you can serve so many people. Help us easily bring them to you by describing the different types of people you serve and share stories of how you’re able to help such different people using the same solutions. Tell us stories of how your current clients came to do business with you.
- You know what I do. Maybe. Maybe not. Maybe not as well as I should. I bet the cashier knows my Dad is over 21 but that doesn’t mean he’s getting the beer he wants without a valid ID.