The Value of Connecting

Image by Stuart Miles images at

When it comes to networking, most business people miss opportunities because they lack the understanding of the real value in the connections you make with everyone you meet.

It may not be the person you are talking to at an event who you think you need to connect with.  Often times, it’s who that person knows that you do need a connection to.

Want More Profitable Networking Connections?

If you’re looking to generate more referrals and clients from networking, spend time refining your message.

  1. Pile of WordsFocus on one product or service in each conversation.  Networking events are busy places with lots of names and faces to remember.  That’s why it’s critical for you to highlight one piece of what you do…so it’s easy to remember.  The more you share, the more likely your message is to get lost in the information overload.
  2. Tell us why you enjoy providing that.  We all sell something valuable…but sharing why you enjoy providing your clients with your one product or service allows them to easily make a real connection with you and your brand.
  3. Share a story. When you share a story, something magical happens…It gives everything context and makes your message “sticky.”  As a result, you AND the rest of your message about your product or service are more likely to be remembered.

REMEMBER: People are more likely to do business with you AND refer others to you once they understand they make a real connection with you. Your ability to share these 3 elements naturally in a casual conversation or in a formal presentation will make the difference between you being remembered as ‘a nice person I met at that networking meeting’ and ‘someone I need to get to know.’It may take some time until weaving in these 3 elements becomes second nature…but you can’t afford to be forgotten!

Invest 10 minutes right now refining your message and approach for your next networking.

The results are worth the preparation!

“What Brings You Here Today?”

I get the biggest kick out of conversation “ice breakers,” at networking events.  Sometimes they’re awkward…Nerdy Woman With Name Tag Stuck To Nose

Whether your conversation fizzles out after “So what do you do?” or your new acquaintance does their best roast of the local meteorologists because the weather is at the top of their list of things to talk about, it can feel a little cheesy and even generate some memorable awkward pauses.

But PLEASE…don’t hold that against ice breakers or networking events! Just change the conversation- start to explore their “why.”