If you’re looking to generate more referrals and clients from networking, spend time refining your message.
- Focus on one product or service in each conversation. Networking events are busy places with lots of names and faces to remember. That’s why it’s critical for you to highlight one piece of what you do…so it’s easy to remember. The more you share, the more likely your message is to get lost in the information overload.
- Tell us why you enjoy providing that. We all sell something valuable…but sharing why you enjoy providing your clients with your one product or service allows them to easily make a real connection with you and your brand.
- Share a story. When you share a story, something magical happens…It gives everything context and makes your message “sticky.” As a result, you AND the rest of your message about your product or service are more likely to be remembered.
REMEMBER: People are more likely to do business with you AND refer others to you once they understand they make a real connection with you. Your ability to share these 3 elements naturally in a casual conversation or in a formal presentation will make the difference between you being remembered as ‘a nice person I met at that networking meeting’ and ‘someone I need to get to know.’It may take some time until weaving in these 3 elements becomes second nature…but you can’t afford to be forgotten!
Invest 10 minutes right now refining your message and approach for your next networking.
The results are worth the preparation!