You hear business people say they are “in the zone”. Most people mean they are being extremely productive. When you are in the zone, you cannot be stopped. The zone is the place to be. That all sounds really great, but doesn’t that mean you are also in your comfort zone? Is the comfort zone really a great place to be?
The problem with zones is there is no room for improvement. If you are in your zone or comfort zone, how do you improve? The old expression there is always a better way to build a mouse trap never happened from someone in the zone. In order to build that better mouse trap we have to think outside the zone.
Zones are warm and fuzzy places, hence the name comfort zone. That means outside of our comfort zone is where our fears live.
You must overcome your fears by stepping out of your comfort zone. But have no fear…you are not alone! Everyone has fears to overcome.
Here are the top 4 fears experienced by business people:
- Fear of Public Speaking- It stated that fear of public speaking was greater than the fear of death in most people. That means at a funeral, more people would rather be in the casket than delivering the eulogy. No one ever started out loving public speaking. It is neither natural nor comfortable to stand in front of a crowd and be the center of attention. There are many things one can do and understand to help being a better public speaker. To continue on with success, this fear must be overcome, regardless of how terrifying it may be.
- Fear of Technology-This seems to be the fear of the older entrepreneurs and sales people. In other words my generation. I promise the internet is not just a fade, it is a huge part of our lives. You must learn to embrace technology, whether it is computers, tablets, smart phones or social media, it is too large to ignore. Older people struggle with their business because they struggle with technology. You cannot just hire someone to do it for you. Make it a priority to start learning it today.
- Fear of Leadership- This is especially a fear for the entrepreneurs among us. They would rather just have the business ran without leading their teams with training, hiring, firing, employee drama and building infrastructure. They hire managers to run the teams instead of leading themselves. This is a big mistake for the entrepreneur, because it is leadership not management that makes the team and ultimately the business successful. You cannot have a successful business without a successful team. The team cannot be successful without a leader.
- Fear of Charging What You Are Worth-This is the one fear that hit me between the eyes doing my research. I do not believe I am alone. I believe a lot of entrepreneurs and business owners have a fear of charging too much and ultimately undercharge for our services and expertise. This is a challenge to price ourselves correctly. I recommend using your trusted connections in helping you with pricing. If this fear exists, you will become paralyzed making the right decision. Don’t make the decision alone.
A great way to overcome these fears is to join a great networking group like BNI. You will step out of your comfort zone and get better at public speaking, technology, leadership and charging your true value. Never try to grow your business alone, you need a support team outside of your business and certainly outside of your comfort zone. Think about where your business could go if you stepped out of your comfort zone and conquered your fears. I challenge you to step out of your comfort zone today.
by Tim Wilhoit
Tim Wilhoit is a BNI Director serving members in Nashville and the Greater Middle Tennessee areas. Tim Wilhoit is owner/principal of Your Friend 4 Life www.yourfriend4life.com Insurance Agency in Nashville, TN. He is a family man, father of 3, entrepreneur, insurance agent, life insurance broker, salesman, sales trainer, recruiter, public speaker and author and team leader with over 28 years of experience in sales and marketing in the insurance and beverage industries.